DAY 1: WED 02

Plenary Room

Breakaway 1

Breakaway 2

Auditorium

Session 1

10h00 - 10h15

Official Opening

Session 2

10h15 - 11h15

Keynote Address

Session 3

11h30 - 13h00

Plenary 1:Effect of the recession on the music industry: How to rebuild when the dust settles?

Session 4

14h00 - 15h30

Plenary 2: Needletime Administration: Collection, distribution and regulation. Where are we at?

Breakaway 1: How does the music festival sector, including government, plan to create variety in their artistic selection and for the benefit of audience development?

Information session 1:  Methods of piracy are evolving: should the music industry adopt new strategies?

Session 5

15h45 - 17h00

Breakaway 2: Copyright and preservation of music heritage. What are the methods?

Information session 2: Technology trends - creating a digital portal for the South African music industry towards 2020.

Film Screening:
One Giant Leap
Part 2

18h30 - 20h30

Official welcome: Cocktail

DAY 2: THU 02

Plenary Room

Breakaway 1

Breakaway 2

Auditorium

Session 1

10h00 - 11h15

Plenary 3: How do the present challenges at SABC impact on the music industry?

Breakaway 3: Protection of Indigenous Knowledge Systems (IKS) for the development of cultural/ musical diversity.

Session 2

11h30 - 13h00

Breakaway 4: Researching the local music industry.

Information session 3: What is next for music retail?

Breakaway 5: Competing with  the free : the role of copyright in the digital economy.

Session 3

14h00 - 15h30

Plenary 3: 2010 Midem launch

Breakaway 6: "Music business made in Africa" Equation Musique

Hot Seat 1: Does a quota system add value to the music industry?

Session 4

15h45 - 17h00

Plenary 4: Phil Tripp on exporting of South African music to the world

Breakaway 7: A lecture on South African icons.

Breakaway 8: Maximize your brand potential

Film Screening:
Democracy Dakar

DAY 3: FRI 04

Plenary Room

Breakaway 1

Breakaway 2

Auditorium

Session 1

10h00 - 11h15

Plenary 5: Brazil and its music industry structure. What can we learn from it?

Hot seat 2: What are the challenges facing festival promoters and what can be done to address them?

Session 2

11h30 - 13h00

Breakaway 9: Ike phahla in conversation with Tom Gravlie: How can a model for promotion of live music in Norway be used as a benchmark and what can we learn?

Breakaway 10: Is the music industry able to respond to government on socio economic imperatives? E.g. Social Cohesion…

Information session 4: The role of film in growing the music industry

PUBLIC SESSIONS

Session 3

14h00 - 15h30

Plenary 6: Gauteng launch - A creative industry mapping report by the Gauteng Department of Sport Art Culture and Recreation

Breakaway 11: Choral music. How should choral music define itself in order to make an impact within the music industry?

Information session 5: How to get in and operate within the music industry.

Session 4

15h45 - 17h00

Plenary 7: Opportunities for South African music within the US market. What are the possibilities?

Hot seat 3:

Is music evolving or are we killing our own inventions in order to adopt foreign sounds? What is the consequence of this for the future?

Hotseat 4: Where do composers go wrong in signing contracts? Are they losing out to publishers?

Film screeningTBC

PUBLIC DAY: SAT 05

Plenary Room

Breakaway 1

Breakaway 2

Auditorium

Session 1

10h00 - 11h15

Plenary 8: Financial services initiative tailored to the requirements and nuances of the music industry and the individuals within it.

Information session 6: Afrikaans music. The pros and cons.

Breakaway 12: Hip hop session: Consolidated approach to building the hip hop economy in Africa.

Session 2

11h30 - 13h00

Breakaway 13: The role of women in the music industry. Is the government directive observed?

Hip hop session continues: The battle freestyle

Session 3

13h15 - 14h00

Closing Session: Summarizing the conference and the way forward