Intellectual Property: Enforcement/Compliance
The most valuable resource that an artist has – his or her intellectual property – is under siege!
From the longstanding methods of pirating music, through to the challenges of the digital space – the disputes between owners of intellectual properties and the users of music is an area that is in need of real action – fast.
Facilitator: Hugh Melamdowitz: Spoor & Fisher
Speakers: Mkhuseli Vimba, CIPRO: Director, Education and Capacity Building; Roberto Carvalho, ABMI: Head
Needletime: The gloves are off!
One of the biggest battles being fought in the South African music industry in the second half of 2008 will be around Needletime. The owners and performers of sound recordings, as well as the broadcasters, are heading for the copyright tribunal to battle over the royalty rate. This session provides an overview of the current status of Needletime in the South African music industry.
Facilitator: Alison Wenham, President of World Independent Network (WIN)
Speakers: Eugene Mthethwa: Melodi Entertainment, Owner; McDonald Netshitzenzhe, DTI: Director, Commercial Law and Policy; Nhlanhla Sibisi, SABC: General Manager Content Acquisition; Oupa Lebogo: CWUSA: General Secretary; Pfanani Lishivha: SAMRO: General Manager, Needletime Rights
Music Qualifications: Are music education institutions/qualifications responding to the changing and growing needs of the music industry?
Skills shortage is an often bandied around phrase – and there is talk that the music industry is facing a crisis of properly trained individuals capable of taking it forward in the 21st century. Could education institutions do more to respond to the real needs of a fast-changing and increasingly challenging – but vital – industry?
Facilitator: Prof.Caroline van Niekerk: International Society for Music education
Speakers: Garth Farrant, Performing Arts Campus; Dr Johnny Mekoa, Music Academy of Gauteng; Marriaan Feenstra: National Union of Music Educators; Nana Mngoma: MAPPP SETA, Project Manager
Growing the Live Music Industry: How is it changing? Where is the money?
The one aspect of the music industry that cannot be replicated digitally is the live arena – making this one of the most important areas for artists to succeed in. However, there are multiple obstacles to overcome in this dynamic area of the business that has delivered some spectacular results for big name artists internationally. What’s the secret to making it work and accessing the money that is undoubtedly out there?
Facilitator: Michelle Constant, CEO, BASA
Speakers: DJ Christos: DJs Unite; Hans Hjorth: Concerts Sweden; Knox Robinson: BlkJks, Manager; Ray Phiri: Stimela, Founding member
SABC Music Strategy and the role of public service broadcasting
The national broadcaster is frequently accused of not giving a big enough platform to South African artists – either on radio or television. Is this justified and just where is the SABC as a Public Service Broadcaster heading in the coming years? Don’t miss the chance to hear the SABC detail its new music policy and strategy at Moshito 08.
Facilitator: Pfanani Lishivha, SAMRO
Speakers: Mamedupi Kgatshe: ICASA, Manager, Project broadcasting; Sipho Sithole: SABC, Head of Group Strategy; Thami Ntenteni: SABC, Head of PBS Radio
People Get Ready: Strategies for the Digital Age
In just 10 years the industry we thought we know is virtually unrecognisable. Many old business models have proven unequal to the new realities, but new models, and with them, new opportunities, appear daily. Amidst all the chaos, a very real consensus is emerging with everyone agreeing that the basic business has irrevocably changed, and so too must our business models. With music moving online, this session will seek to explore where we are; what our new partners like the digital distributors, Internet and Mobile Service providers want of us; and how we must change to meet their – and our own – expectations.
Speaker: Gerald Seligman: WOMEX, General Manager
New Formats and Trends
Ning, Joomla, Twitter, Skreemr…. The names for the new tools are a long way from the very formal names given to the world’s major record companies. And while the latter are working out how they are going to be a 21st century music company, these new companies are showing new and unusual ways to promote, market and sell music. We will look at some of the innovative ideas taking place and trends that are developing.
Speaker: John Ingham: ESP – London, Content Director
Levelling the Playing Field for Indies: How to ensure the Indies get their fair share
The buzz over the past few years in the global music industry has centred around the muscle shown by independent labels – especially in unearthing new talent. But the Indies still operate in markets dominated by major labels whose access to distribution, retail and the airwaves remains entrenched.
Facilitator: Pfanani Lishivha: SAMRO, General Manager, Needletime Rights
Speakers: Alison Wenham: President, WIN; Lazarus Serobe: Gallo Music, Managing Director; Mark Latilla: Senior Music Buyer, Look & Listen; Sello Galane: KAMR, CEO; Sipho Sithole: SABC, Head of Group Strategy
CIPRO's role: Accreditation and Supervision of Collecting Societies for Needletime Rights
The need for South African musicians to be properly protected led to the introduction/promulgation of the Regulations on the establishment of collecting societies in the music industry. The collecting Society Regulations set out the conditions under which a collecting society may be established and may operate under the Copyright Act, 1978(Act 98 of 1978), as provided for in section 39(A) read together with section 9A of the Copyright Act, 1978, and with section 5(3) of the Performers’ Protection Act, 1967 (Act 11 of 1967). CIPRO is therefore mandated to implement these Regulations.
Facilitator: Lloyd Matseembi: DTI, Senior Administrator, Copyright
Speakers: Kadi Petje: DTI, Deputy Director, Copyright; Rathoka Mashifane: DTI, Assistant Director, Copyright
Collection Societies: How to firm up links between rights holders and income in a market where physical sales are declining in favour of digital
Songwriters and performers are in need of reliable new income streams in an age when physical sales are being overtaken by digital exploitation of their songs and music. In this relationship between artists and the digital domain, the role of the collecting society becomes even more important and increasing the relationship between the two is one of the challenges of the contemporary era.
Facilitator: Jeff Boulton: Entertainment Lawyer
Speakers: Colin Shapiro: CASA, Chairperson; David Vodicka: Media Arts Lawyers, Head; Yavi Madurai: SAMRO, General Manager, Marketing; Oupa Lebogo: CWUSA, General Secretary
Festivals in Focus: How do festivals get organised and gain from working together?
Music festivals are the lifeblood of the music industry – offering a platform for a wide range of artists and reaffirming the bond between fans and the people who make the music they love. But staging a festival is challenging – especially on the African continent and perhaps the answer lies in increasing the relationship between festivals on different continents.
Facilitator: Antos Stella: AIRCO Chairperson
Speakers: Charles Ruyembe Mulimba: RULU Arts Promoters, Director; Hans Hjorth: European Live Music Forum, Executive Director; Manny Ansar: Festival in the Desert, Director; Rashid Lombard: espAfrika, Director
New Markets – and how to take advantage of them
Should music be free to the customer and paid for by advertising? How can mobile phones help to reach your fans? Why is ‘the click’ the revenue? In the ‘attention economy’ how do I get it and how do I keep it? In this session some of the new marketing thinking and how to attract fans and customers will be looked at.
Speaker: John Ingham: ESP London, Content Director
The 2010 Marketing Music Strategy – and opportunities for technical services
The 2010 World Cup is fast approaching – and with it comes a myriad of opportunities for workers in the music industry, especially those involved in the technical side of the business. This session looks beyond the dream and at the realistic opportunities on offer and how these can best be exploited by the South African music industry.
Speakers: Helen Brewer: Events & Technical Task Team, Chairperson; Tim Modise: 2010 LOC: Director of Communications
Hot Seat: Digital Rights Management: New revenue streams, piracy and the ringtone debacle
Digital Rights Management remains of the most controversial aspects of the current digital age. Whilst the number of Wireless Application Service Providers and other digital retailers is growing, the problem of digital piracy is fast becoming as enormous as that of physical product. What’s more, South Africa’s songwriters are yet to feel the full benefit of the use of their works digitally as music publishers and WASPs square up against each other over the royalty rate.
Facilitator: Arthur Goldstuck: World Wide Worx
Speakers: Charles Caldas: Merlin, CEO; Xavier De Baillenx: Universal Music, Director of Digital Development
Are musicians workers? Are musicians covered under the Labour Relations Act and if not, what needs to be done?
Over the years, the issue of whether record companies and the like should pay musicians social benefits has been a hot topic at Moshito – and this session again turns the spotlight firmly on the issue, with panelists debating whether musicians should be protected by the Labour Relations Act. The session also explores options open to creative workers in the music industry as far as their social rights are concerned.
Speakers: Adrian Lackay: SARS, Commissioner’s Spokesperson; Mabutho Kid Sithole: CWUSA, President; Thembinkosi Mkhaliphi: Department of Labour, Senior Exec Manager – Labour Relations
How the music industry can organise itself to represent its own interests, work with district and provincial government, and internationally – with many international examples already in existence
Artists and music industry interests have long organised themselves. Musicians’ Union and Label Associations are the most common models. In recent years, new organisations have emerged, and many have been instrumental in support the aims and interests of the constituents: Regional, Federal and International Music Export Offices, Live Venue and Music Festival Organisations, Independent Label Associations, Collective Bargaining Organisations, all this and more. We will explore how they are structure, what their aims are and how they benefit their members.
Facilitator: Annabell Lebethe: GPG SACR, Director of Creative Industries
Speakers: Gerald Seligman: WOMEX, General Manager; Hans Hjorth: European Live Music Forum, Executive Director; Peter Theunissen: Cape Music Industry Commission, CEO, Glenn Masokoane: DAC, Director Cultural Development.
Cutting Edge: Music and Film – how the film and music industries interact and the spin-offs for artists and songwriters
The relationship between film and music has long been established internationally and there have already been many successes in the domestic industry – among them the use of music in the Oscar-winning film, Tsotsi. But how easy is it for musicians and songwriters to get involved in South Africa’s film industry? What are the realistic expectations they should have about remuneration and spin-offs?
Facilitator: Mark Rosin: Rosin Wright Rosengarten
Speakers: Dave Alexander: Sheer Publishing, Managing Director; Rehad Desai: Uhuru Productions, Desiree Maakgraaf: Bomb Productions, Producer
One of Moshito’s successes has been the establishment of SAMEX – South African Music Exports. Still in its infancy, this body arose out of Moshito and is committed to working with like-minded international bodies to increase the reach of South African music. This session takes a look at the experience of Brazil and contrasts that with what is happening – and what is possible – in South Africa.
Speakers: David Alexander: SAMEX; Eric Gbeha, ONG, President and Cultural Promoter, Benin; Roberto Carvalho: ABMI, Head
Funding and Sponsorship in the music industry - What is the potential, what are the opportunities?
Presenter: Michelle Constant, Business and Arts South Africa, CEO
Storytelling: Creating Narratives to break an artist through to the marketplace
An artist’s biography is an artist’s story, the image he or she wants to project into the marketplace to say this is who I am – this is what I represent. This session is designed for artists wanting to get labels wanting to know how to break an artist through into the marketplace. We will explain the role of storytelling in marketing and discuss how the developed story must be used in everything from the initial promotional photo shots to the CD cover and ad design, to the marketing plan. With the use of dozens of artist images and CD covers, this will be a dynamic session making use of audience participation to tell the story of storytelling.
Presenters: Concord Nkabinde: Drocnoc Music, Director; Gerald Seligman: WOMEX, Director
Hot Seat: Sampling Music
We live in an era where the DJ is the star – and is using the platform of radio, the dance floor and compilation albums to reach fans. But the use of samples in the music that they put out – especially through their DJ mix albums – has caused controversy, with court battles looming between the DJs and several labels. This Hot Seat Session takes a look at the issue from all points of views.
Facilitator: Bongani Mahlangu: Sunday World
Speakers: DJ Blackcoffee: DJs Unite; DJ Soosh: Uproot Records; Hugh Melamdowitz: Spoor & Fisher; Jay Savage: Sony ATV Music Publishing; Ray Phiri: Composer, Artist and Legend
Preserving our Musical Heritage
It is an undisputed fact that South African has one of the richest cultural heritages in the world – with the number of music styles indigenous to the country outstripping that of many other territories in the world. However ensuring that the country’s musical heritage is safeguarded is not an easy task when faced with challenges of diminishing resources, the reduction on arts teaching in schools, the onslaught of modern music and much more.
Presenter: Nkwenkwezi Languza: DAC, National Film and Video Archives; Noelene Kotze, SAMRO SENA, Archives and Commissions, Information Officer
Mixing for Digital Surround Sound 5.1
The increase in sales of DVDs over the past year – across both international and South African repertoire – makes it imperative for anyone involved in sound engineering to get a grasp of the key areas that drive a quality product. One of these is Digital Surround Sound 5.1 and this workshop provides the perfect introduction to what is required for this skill.
Presenter: Ian Osrin: African Cream Music
This programme is subject to change.