Printed materials
Moshito poster x 500 printed
Moshito flyer x 2 000 printed
The above items were distributed to music industry organisations |
The Fringe @ Moshito leaflets x 1 000 Printed
Distributed to venues in and around Newtown and at event |
Electronic media
Television promo (English) and Radio promos (Zulu and English)
Moshito developed radio and television ads, which were 30” and 15” respectively and presented to the SABC. This represents a potentially effective media tool for future campaigns.
Online communications
Direct Mailers
Moshito distributed direct mailers to the Moshito database and/or registered delegates. Messages mailed included:
· Register Online!
· Moshito 07 Showcase
· SA’s Only Music Conference & Exhibition
· General information – Moshito 07
· Dinner Invite (selected list)
· Dinner Announcement (change of arrangements)
SMS messages to registered delegates
· Moshito Registration reminder (22 Aug)
· Thank You (25 Aug)
Website
The Moshito 07 website proved an effective channel of communication, exposing Moshito 07 to a new and expanding online market. Total number of page-impressions since January 2007 equals 67 000 and within this, revealed is a peak period from July to August 2007 recording 50 000 impressions.
News and Articles Views: 2007
Visits by Network Origin:
Links
Merchandise
Moshito Delegate’s Bag, presented to delegates containing
· Moshito 07 programme (2 000 printed)
· Note pads and pens (500 printed of each)
· Items provided by external stakeholders for “In The Bag”
In the Bag
Moshito offered stakeholders an opportunity to insert an item ‘In the Bag’ at a nominal cost of R1 000. CASA and the Cape Town International Jazz Festival took up this marketing opportunity.
Venue Branding
· Moshito located Sponsors’ branding in different areas inside and outside of the venue.
· Stage branding was the key focus inside the venue
· Digital branding formed part of the Women in Music photo expo on plasma screens in the foyer, exhibition, and plenary areas |
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